Your Park Can Thrive

Here’s How Campground Owners Are Turning Insight
Into Action

CampLife’s system-wide data highlights shifts in guests' booking patterns, travel habits, and spending decisions. But the numbers are only part of the story. The real value comes from how owners interpret that information and apply it to the way they run their parks. Here are a few ways campground operators, like you, are putting these insights into practice.

Photo Courtesy of Gettysburg Campground

“The biggest thing for us this year was developing a strong activities department. Our guests are having to be more selective with what they do with their money. So make sure when they do decide to spend their money at your campground that they feel like they got what they paid for and beyond!

Almost all of our activities are free to the guests since we wanted them to feel they were getting a good value. Feedback was very positive, and I believe helped us book extra camping nights. We plan to carry that momentum into next season.”

- Gary Ott, Jr.,  Gettysburg Campground, Artillery Ridge Campground, Ocean City Campground, Hershey Road Campground

Lean Into Guest-Led Activities

Some parks are using guest demographics to encourage programming that guests run themselves. These are simple, low-effort additions to the calendar that still boost engagement.

“Our snowbirds manage a lot of their own activities. One gentleman runs a pool tournament, another runs a Bible study, another runs a golf tournament, and a lady runs a water aerobics class.”
- Kimberly Rennick, Camping on the Gulf

Create Events that Boost Occupancy

Seasonal data is encouraging many parks to experiment with themed weekends and small onsite events that improve occupancy on historically slower dates. 

“In September, we do a vintage camper weekend with about 40 rigs, and the whole campground just lights up. I've added a band, bounce houses, food trucks, a car show, all that stuff now. But that was on a weekend where I sat at 40% occupancy, and now I sit at 75%. That's straight money in the bank right there.”
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- Brian Saunders, Pinewood Lodge Campground

“I like Dynamic Pricing because at the end of the day, we are all looking at the bottom line, and it gives you that extra boost. Nobody's asking what the nightly rate is anymore, just ‘how much?’ ”

- Jan Maat, North Shore RV Resort

Add Lodging That Reaches More Guests

Insights into stay preferences are encouraging parks to diversify accommodations, especially for travelers without RVs.

“We've added five cabins in the last two years, and we plan to add a handful more. People want to experience camping in their own way, but not everybody has RVs in the city. They want to explore those other forms of lodging.”
- David Willette, Otter Lake RV Resort

Use Insights to Guide Your Next Steps

Data highlights the opportunities. Owner strategies turn those opportunities into real outcomes. And CampLife can help you track the trends and make decisions that move your park forward.