If you’re looking for a way to boost revenue and offer more value to your guests, starting an RV storage business could be the perfect opportunity. Not only does it fill a critical need for RV owners, but it also helps you maximize the use of your campground space during off-peak times. Whether you’re just exploring the idea or ready to roll, here are five steps to help you get your RV storage business up and running.
Before diving into RV storage, take a good look at your available space and the local demand. Start by evaluating any underutilized areas within your campground that could be repurposed for storage. Determine how much space each RV will require and how to organize the storage area efficiently. Additionally, research the market and any regulations that might work in your favor. For instance, are there restrictions in area neighborhoods that prevent RV owners from parking their rigs at home? Understanding your capacity and the demand will help you create a service that meets real needs and maximizes your investment.
Once you’ve determined that you have the space and demand for RV storage, it’s time to plan the infrastructure. Start by researching local zoning regulations to make sure your storage facility complies with all legal requirements. Zoning restrictions can dictate where and how you can set up your storage area so understanding these rules can save you time and money.Next, Decide whether your storage will be outdoor or covered. Offering a variety of options can attract a broader customer base. Ensuring your facility has secure fencing, proper lighting, and easy access for larger rigs will give your customers peace of mind, knowing their home away from home is in good hands. And, adding security cameras and gated access could make your site the preferred choice for RV owners in your area.
Pricing your RV storage is crucial to attracting customers while ensuring profitability. Look at what competitors in your area are charging and evaluate the value you’re offering. Are you providing enhanced security? Do you offer covered storage sites? Your pricing should reflect the quality and convenience of the services available. It’s not always about being the cheapest—it’s about offering the best value.
Once your infrastructure is set and your prices are established, it’s time to let people know about your RV storage services. Use your existing channels, such as email lists, social media pages, and your campground’s website, to spread the word. Highlight the benefits of storing RVs at your campground, like location, security, and year-round availability. Partnerships with local RV dealers or service providers can also be valuable, as they can refer customers to your park.
We know what you’re thinking: “This sounds like a lot of work. Now you bring up ongoing customer service? Is it even worth it?”
The short answer is yes! Offering RV storage is more than just a revenue stream—it’s a way to build lasting relationships with your guests. Phil Upton of Holiday Trav-L-Park has successfully offered RV storage for over 35 years. Here’s what he has to say, “For me, it’s a no-brainer to have storage associated with camping. In fact, I would recommend anyone with a campground to make sure you set aside space for storage. Ideally, we store for people that are campers, and we will tow the unit to the campsite for them so they can go camping with us.”
This added convenience can make a big difference in your guests’ experience. As Phil explains, it also benefits your park: “Once the trailer is stored here, it’s that much simpler for the family to make the decision to stay with us. I think storing units adds to more camper nights.”This makes offering RV storage a reliable income stream with the potential for even more revenue. “There’s truly very little effort once you have it set up,” Phil notes.
Once all the elements are in place, having the right tools to streamline operations and maintain efficiency is crucial. That’s where CampLife comes in. Our system can easily add storage sites to your setup, making it a breeze to manage reservations and storage all in one place.
Ready to elevate your campground’s offerings? Reach out today and let’s talk about how CampLife can help you make the most of your park’s potential.
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