Although camping often evokes visions of unplugging and getting back to nature, successfully marketing your campground or RV park typically requires investing in digital efforts. The number of RVers hitting the road has grown—but so has the competition. If you want your park to stand out, you’ll need more than just full hookups and a nice view. Campers are looking for experiences they’ll remember, and the way you market those experiences can make all the difference.
Whether you’re just starting out or looking to take your marketing up a notch, these ideas can help you reach more guests, fill more sites, and create a buzz that keeps campers talking about your park.
Create a Professional Website
Your website is your digital welcome mat. Make sure it’s inviting, easy to navigate, and packed with essential information like your location, site types, amenities, events, and contact information. And don’t forget to include a blog! Regular posts can help boost your Search Engine Optimization (SEO) and showcase what makes your park special.
And speaking of SEO: optimize your site so campers can find you. Think about what someone might search for—pet-friendly RV sites or fun campgrounds near (insert your nearest local attraction)—and make sure your site answers that query.
Leverage Online Directories
Set up or claim your listings on Google Business, Yelp, and TripAdvisor. These directories help campers find you and build trust through reviews. Double-check your contact information and hours, and sprinkle in keywords that point to what your ideal camper is looking for.
Engage with Your Audience
Social media doesn’t have to be overwhelming. Pick one platform to start—Facebook or Instagram are good options—and share photos, upcoming events, staff spotlights, or camping tips. Keep a regular posting schedule, even if it’s just once a week, so your audience gets accustomed to hearing from you.
Hashtags like #CampgroundLife help new campers find you, and user-generated content (like guest photos or reviews) adds authenticity. And remember, there are tools available to make scheduling easier. A quick internet search can help you find the one that suits your needs best.
Paid Advertising
If you have a special offer or event on the horizon, consider investing a small budget in targeted ads. Social media platforms allow you to direct your message toward specific groups, such as families who love the outdoors or retirees with RVs.
Partnering with local influencers can be powerful, but this step may not be for someone who’s just getting started. However, once you’re comfortable with your other marketing efforts, inviting a trusted influencer to experience your park can help spread the word to a new audience.
Collaborate with Local Partners
Your community is full of potential allies. Connect with RV dealerships, outdoor outfitters, or nearby attractions to cross-promote. For example, your guests could receive a discount at a local kayak rental, or you could display flyers for a nearby hiking tour.
You can also bundle experiences, like camping plus a restaurant voucher or museum visit. These partnerships add value for guests and help both businesses grow.
Offer Unique Onsite Activities
Think beyond the campfire. Host movie nights, nature walks, or themed weekends. Adults appreciate extras like live music, coffee bars, and trivia nights.
And don’t overlook the importance of photo opportunities! Creative signs with your social media handles encourage guests to tag you when they post, creating free publicity online.
Upgrade Amenities
Campers notice the little things. A few smart upgrades—like spotless bathrooms, glamping options, or pet-friendly areas—can elevate the entire guest experience. Be sure to highlight these features in your marketing efforts.
Build and Segment Your Email List
Start by collecting emails on your website with a simple discount or giveaway (like a free two-night stay). From there, you can segment your list into categories like families, returning guests, and off-season visitors and tailor your messaging to each list.
Personalized Messaging
Send repeat campers a loyalty discount or a warm welcome message to first-time campers. These small touches build relationships and encourage repeat bookings.
Try SMS Notifications
Texts are great for last-minute promos or event reminders. A quick, “Don’t forget: Movie night starts at 7!” can make a big impact.
“We love to use (SMS Texting) when it comes to any of our activities,” said Taylor Nutbrown of Normandy Farms Family Camping Resort. “If we see that activity is not getting as much attendance as another one, we'll send out a text just to remind guests about that and see if we can build that up a little bit more.”
People love a good story. Share why you started your park, what makes it unique, and the values that guide your team. Use that story across your branding, from your logo to your signage to your social media.
When campers feel connected to your story, they’re more likely to remember (and recommend) your park.
After a great stay, ask guests to leave a review on Google or TripAdvisor. You can automate the request through scheduled SMS text messages or simply post a friendly sign at checkout. And consider starting a referral program. Reward guests who refer their friends with a future discount, a free night, or a camp store credit.
Campground software can take a lot off your plate and make your marketing more effective. From automated emails and text messages to easy-to-manage promos and guest communication tools, the right platform helps you stay connected without the chaos.
Plus, it frees up your time so you can focus on what matters: creating a five-star guest experience.
Your marketing doesn’t have to be complex. Start with one or two strategies that feel doable, then build from there. If you’re looking for help, consider hiring a fractional marketer or an agency to help you out.
And if you’re ready to spend less time juggling tasks and more time welcoming happy campers, CampLife can help. Our software supports everything from streamlining operations to guest communication, so your processes can run smoothly even when you’re off the clock.
Reach out today to see how CampLife can simplify your day-to-day and support your next season of growth.
Maximize your property with modern and seamless campground management software for just $3 per reservation.
